Faculty Profile

  /  Faculty Profile

Dr Syed Afzal Moshadi Shah

Assistant Professor
Specialization: Consumer Ethics & Behavior
Phone: (92)992-383591-6
Academics/ Degrees:
  • Ph.D. in Management, COMSATS Institute of Information Technology, Islamabad, Pakistan
  • M.S in Management & HRM , Birmingham City University, Birmingham, UK, 2005
  • MBA , Quaid-i-Azam University, Islamabad, Pakistan, 2001
  • Postgraduate Diploma in Management & HRM Birmingham City University, Birmingham, UK, 2005
  • Postgraduate Certificate in Management & HRM Birmingham City University, Birmingham, UK, 2004
Journal Publications
  1. S.A.M.Shah,Noor us Saba,S.Hafeez,Dr. Arslan Ahmad Siddiqi The Role of Business Ethics and Corporate Social responsibility on Brand Attitude among Consumers in Pakistan, Middle East Journal of Management, Inderscience. Vol 8 Issue 4, 2021
  2. S.A.M.Shah,S.Hafeez,N.IQBAL Domestic Consumer Awareness of Energy Consumption Practices in Pakistan, Journal of Energy Economics and Policy, Vol 11, No. 4., 2021
  3. S.A.M.Shah,Muhammad Shujah-Ul-Islam Jadoon,M.Tahir,J.Anwar Examining the Trust-Based Consumer Decision Making Model for Online Purchases in Pakistan, International Journal of Online Marketing, 2021
  4. Soomro, A. A,Breitenecker, R. J,S.A.M.Shah Relation of work-life balance, work-family conflict and family-work conflict with employee performance-moderating role of job satisfaction, South Asian Journal of Business Studies, 2018
  5. S.A.M.Shah,M.Tahir,Muhammad Aqeel Soomro,Shehla Amjad Consumers Ethics in Pakistan: Empirically Examining the Muncy & Vitell Scale, Journal of Managerial Sciences, 2017
  6. S.A.M.Shah,S.Amjad Investigating Moral Ideology, Ethical Beliefs and Moral Intensity among Consumers of Pakistan, Asian Journal of Business Ethics, 2017
  7. S.A.M.Shah,Shehla Amjad Consumer Ethical Decision Making: Linking Moral Intensity, Self-Consciousness & Neutralization Techniques, Australasian Accounting, Business and Finance Journal, 2017
  8. SAF.Hasnu,S.A.M.Shah,Sabeen Zaman Targeting Young Consumers: How Family, Friends and Advertisement Shape Materialism in Pakistan, Mediterranean Journal of Social Sciences, 2016
  9. S.A.M.Shah,S.Amjad Examining Moral Philosophy, Self-conscious Emotions and Behavioral Intention among Consumers of Pakistan , Journal of Business and Economics , 2016
  10. S.A.M.Shah,S.Amjad Ethical Decision Making in Businesses: Linking Rational and Non-Rational Theories, International Journal of Information, Business and Management, 2016
  11. M.Tahir,imrankhan,S.A.M.Shah Foreign Remittances, Foreign Direct Investment, Foreign Imports and Economic Growth in Pakistan: A Time Series Analysis, Arab Economic and Business Journal, 2015
  12. S.A.M.Shah Managing Internationalization Strategy with Cultural Realities: Guidelines for Higher Education Institutes in Pakistan, World Applied Sciences Journal, 2013
  13. S.A.M.Shah,N.IQBAL,S.Amjad,Dr.Saquib Yusaf Janjua Employee behavior towards adoption of e-learning courses: Validating Technology Acceptance Model, Mediterranean Journal of Social Sciences , 2013
  14. S.A.M.Shah,imrankhan,S.Amjad The Role of Social Media in Developing an Effective Knowledge Management Process in Professional Service Firms (PSF), Mediterranean Journal of Social Sciences(MJSS), Italy. Vol 4 No 14 Pp. 775-785 Doi:10.5901/mjss.2013.v4n14p775, 2013
  15. S.A.M.Shah,S.Amjad Cultural Diversity in Pakistan: National vs Provincial, Mediterranean Journal of Social Sciences (MJSS), Italy. Vol2, No.2, May 2011 , 2011
  16. Hiqmat ullah Khan,Shafiq Gul,S.A.M.Shah,Tahir Afzal Malik Performance measurement using distributed performance knowledge management system: Empirical case study of Coca Cola Enterprises, International Review of Business Research papers, Vol 6, No. 1 February 2010, Pp250-282, 2010
Conference Publications
  1. S.A.M.Shah,Dr. Syed Azhar Hussain Shah Consumer Ethics and Anti Money Laundering Behavior: An Empirical Investigation of the Retail Consumers in Banking Sector, Participated, presented, and served as Session Chair in 27th Annual International Vincentian Business Ethics Conference, Niagara University, United States of America (USA) on Oct 22-24,2020, 2020
  2. S.A.M.Shah,S.Amjad Consumers Ethical Beliefs and Moral Intensity: Validating Muncy & Vitell Scale in Pakistan, Islamic Finance, Banking & Business Ethics Global Conference 2016, Lahore University of Management Sciences (LUMS), Pakistan on 26-27 March 2016., 2016
  3. S.A.M.Shah,S.Amjad How Ideology and Self-conscious Emotion is related to Consumer Behavioral Intention?, 7th South Asian International conference (SAICON-2015), SAICON2015, Serena Hotel, Islamabad, Pakistan on August 19-21, 2015., 2015
  4. S.A.M.Shah,S.Amjad Money Laundering and Terrorist Financing: Investigating the Role of Culture in Pakistan, 5th International Conference on Management, Innovation, Leadership, Economics and Strategy, SAICON2013, Bhurban, Pakistan. Dec 04-06, 2013., 2013
  1. S.A.M.Shah,S.Amjad The Role of Social Media in Knowledge Management:How SECI-SM Model can Help?, Harnessing Social Media as Knowledge Management Tool, 2016


He has joined the Department of Management Sciences, COMSATS Abbottabad on Feb, 2008 as an Assistant Professor. Prior to this assignment, he has served the Speciality Flexibles, Southampton, United Kingdom as a Personnel and Production Manager (PPM) from Oct 2005 to Dec 2007. Mr. Shah has remained associated with Sarhad Rural Support Program (SRSP) as a Regional Accountant between May, 2003 to Feb, 2004 and Industrial Development Bank of Pakistan (IDBP) as an Officer between July, 2001 to May 2003.

Mr. Shah is a registered student of Doctor of Philosophy (PhD) at COMSATS Islamabad and has successfully completed the course work. Mr. Shah has earned a degree of Master of Sciences (M.Sc) in Management & HR from Birmingham City University, United Kingdom and a Master of Business Administration (MBA) from Quaid-e-Azam University, Islamabad. He has also attained a Certificate in Management and Post Graduate Diploma in Management from Birmingham City University, United Kingdom. He has submitted a research project to Higher Education Commission (H.E.C) for a potential funding of Rs. 1.98M as a Co-PI. He has published two research papers in international research journals, one paper is submitted for review and two research papers are under process with the kind guidance of PhD course supervisors.

Mr. Shah has been honored to serve COMSATS in the capacity of Coordinator to Dean, Faculty of Business Administration (FBA). He remained committed to the honorary assignment of Manager (Training & Research) at Entrepreneurship Development Centre (EDC) and has arranged several activities to boost the entrepreneurship culture at COMSATS Abbottabad. He was a part of the team that initiated MILES at COMSATS Abbottabad on May 2008. He remained the Convener of Business Plan Competition (BIZCOM) in the year 2008 and 2009. He was the Convener of MILES event in the year 2010. Mr. Shah successfully fulfilled the responsibilities bestowed upon him as a ‘Course Coordinator’ during spring 2008, and Internship Coordinator and Internship Supervisor.

He secured a Merit Scholarship at Quaid-e-Azam University during MBA program. He won Managing Director’s special appreciation on the best performance and a Special Increment in the salary during his services at IDBP Bank. He is currently availing the facility of In-house Scholarship Scheme for PhD program at COMSATS.


  • American Marketing Association.
  • CiteHR Human Resource Management


  • Won COMSATS Scholarship for Ph.D. studies under In-House Scheme
  • Won H.E.C & French Government Provisional Scholarship for M.Sc. program
  • Won Quaid-e-Azam University merit scholarship for M.B.A program
  • Won Rector’s appreciation certificate plus cash prize on research contribution at COMSATS
  • Won Managing Director’s appreciation and special increment in salary at IDBP
  • Won a funded research project of Pak Rupees 1.6 Million from Higher Education Commission (HEC)

Research Projects

  • Earned a funding of Pak Rupees 1.61M for our research project “e-learning feasibility in Pakistan’ as Co-PI, by Higher Education Commission of Pakistan (HEC).