Mohammad Ali
Assistant ProfessorArea of Interest: Brand Management and Consumer Behaviour
Email: [email protected]
Phone: (92)992-383591-5
Academics/ Degrees
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Journal Publications
| 1. | Ali.M,Sher Akbar Brand Tribe Paradoxes: An Overview with Empirical Evidence from Pakistan, Asian Social Science, 2020 |
| 2. | Muhammad Farooq,Valliappan Raju,Faisal Khalil-Ur-Rehman,Waqar Younas,Qazi Mohammed Ahmed,Ali.M Investigating Relationship between Net Promoter Score and Company Performance: A Longitudinal Study, Global Journal of Emerging Sciences, 2019 |
| 3. | Qazi Mohammed Ahmed,Ali.M,Madeeha Irshad,Asif Mian Conceptualizing Consumer Engagement through the Social Media, Abasyn Journal of Social Sciences, 2016 |
| 4. | Qazi Mohammed Ahmed,Asif Khurshid Mian,Farooq Buzdar,Ali.M,Madeeha Irshad The Subliminal Phenomena in Advertising: A Pakistani Perspective, IOSR Journal of Business and Management, 2014 |
| 5. | Ali.M,Zeenat Jabbar,Madia Irshad,Qazi Muhammad Ahmed, Farooq Buzdar Effect of Brand Tribalism on Customer Loyalty, Elixir Marketing Management, 2014 |
| 6. | Qazi Mohammed Ahmed,Ali.M,Zeenat Jabbar,Farooq Buzdar,Madiha Irshad The Role of Mass Media Advertising in Shaping Attitudes: A Pakistani Context, Elixir Educational Technology , 2014 |
Profile/Bio
| Completed MS degree in Management Sciences from COMSATS Institute of Information Technology, Abbottabad in 2010 with Brand Management and Consumer behavior as his majors. MBA with majors in Marketing and degree of BBA were attained form Department Of Management Sciences, University of Azad Jammu & Kashmir in 2002 and 1999 respectively.
He joined COMSATS, Abbottabad as a teaching faculty in March 2004, and currently working as Assistant Professor in the Department of Management Sciences. Previously he worked as a Lecturer in the private sector. Teaching and supervising the students of marketing specialization is the core job in the department. During the job at CIIT, have performed numerous additional responsibilities on campus level which includes Departmental Coordination Officer at Engineering Department, Mentor at Computer Science Department, Editor Campus Newsletter, Departmental Consultant at Students Affairs, Member Campus Marketing Team, Member CARC & DARC, In-charge Sports Events, member Campus Event (National & International) Organizing team etc. |