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Dr.Madeeha Irshad

Assistant Professor
Area of Interest: Marketing
Email: [email protected]
Phone: +92-992-383591-5
 
Academics/ Degrees

PhD-2021-COMSATS University Islamabad

 
Profile/Bio

Dr. Madeeha Irshad has been serving as an assistant professor of marketing at the Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus. She has attained her PhD degree from COMSATS University Islamabad Campus, MS and MBA degrees from COMSATS University Islamabad, Abbottabad Campus, Bachelors degree from Army Burn Hall College for Girls, Abbottabad, and FSC and Matriculation from Pakistan Embassy School and College Tehran, Iran. She has been the scholarship holder throughout MBA, MS and PhD. She mainly teaches graduate program courses. She has published research papers in many impact factors and HEC recognized journals.

 
 
Research Interests

Digital Marketing

Consumer Behavior

 
Awards

Best Research Paper Award for the paper presented at 6th Annual SAICON, 2014